SeeWhy Creates A Hub For Shopping Cart Recovery Tools With SeeWhy CORE

There are plenty of products out there promising to help online merchants reach out to visitors who leave without making a purchase. However, SeeWhy founder and Chief Strategy Officer Charles Nicholls says they're all too narrow ? he describes everything currently on the market as "point solutions" that don't fix the whole problem. That's why the company is launching a new hub for different technologies, which it's calling SeeWhy CORE. As part of the research around its existing product, the SeeWhy Conversion Manager (which uses automatic email and social media campaigns to bring back customers who just left a merchant's website), Nicholls says the company realized that there's still a big opportunity here. After all, 97 percent of all visitors to e-commerce websites don't buy anything. However, the odds increase dramatically if they're a return visitor, so SeeWhy CORE wants to integrate the disparate tools available to bring that visitor back.

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